Why You’re Not Using Email Lists Right at Work
Why you’re using email lists at work wrong, and how to do it right.
All about copywriting, advertising, and just writing in general.
Why you’re using email lists at work wrong, and how to do it right.
A summary of and notes from No BS Direct Marketing by Dan Kennedy
How to use sweeteners to make deals irresistible.
Everything I learned from “The One-Sentence Persuasion Guide” by Blair Warren — a summary.
Epic introductions to iconic books — a few of my favourites.
All about Lillian Eichler Watson, an early female copywriter in a field of men.
How to write emails that are interesting, for work.
How to write an advertisement. Advertising copywriting advice from Gary Halbert.
Gary Halbert’s favourite books on copywriting and advertising, and recommended ads to read and study.
A reproduction of a classic advertisement, the Heraldry letter by Nancy L. Halbert.
End of all posts :)
End of all posts :)