Hi! I'm Dana. I'm a motorcyclist, polyglot, traveller, BJJ/MMA/weightlifting nut, coffee nerd, start-up/tech guy (and sometimes consultant), blogger, occasional investor, and generally a nice guy.

Dana Hooshmand on the Harley-Davidson LiveWire in Los Angeles, California
Me on a (rented) Harley-Davidson LiveWire in Los Angeles, CA

More broadly, I'm a lifelong hacker, traveller, and learner. I like other people who try new things, are passionate learners, and are humble. (Is this you? Get in touch!)

I'm an expert in (and/or just really passionate about):

  • Tech operations. This was my day job, and helps me in running my own company. I've spent my entire career in tech ops and finance, from ground operations (which I did even as an executive) through to presentations. In the tech world, I'm an expert at operations for high-tech, engineering-first companies.
  • Digital investment. These days I focus more on building and investing in online businesses, from affiliate sites to advertising-focused content sites to apps.
  • Culture and languages. I have lived in dozens of countries and more than ten languages (and counting), though some are always rusty. I write about language learning and culture on Discover Discomfort.
  • Riding and fixing motorcycles plus anything on two wheels, like my 2.5kW electric bicycle. I write about this stuff on my motorsports-related website, Motofomo.
  • Writing for the web. I'm a good writer; millions of pageviews (and people who tell me) attest to this.
  • Coffee. I don't write about it much, but I can talk your ear off about it. I no longer home-roast because roasters these days are just so good.
  • Weightlifting. My "total" was slightly north of 1,000 lbs the last time I checked. I've been doing it for years and have written a bit about it.
  • Jiu Jitsu / MMA. I'm very early on the path to becoming a total weapon. Right now, I'm more of a slightly blunt pocket knife. Useful, but not epic!
  • Trying to fix or hack my way through anything with either hard tools or code.

On tech operations

This means companies like ride-sharing (Lyft), scooter rental (e.g. Lime), and e-commerce (e.g. Groupon).

High-tech companies hire engineers to make complicated code. I bridge the gap between code and reality, spending time on places like factory floors or in parking lots making dreams reality.

On digital investment

Since 2015, I have been busy making apps and websites, and 2018 I began investing in and building them en masse.

I've learned a lot, though I continue to learn the hard way.

If you're thinking of going down the path of buying and building websites, I've started writing about digital investing on this site here.


Here are a few things I've written on this blog that are good and/or popular:

My vision (as well as the vision of Discover Discomfort) is for all of us to be able to see the world through the eyes of others. We try to help achieve this by writing language and culture guides to places that need more understanding, like the Middle East, Africa, Asia, Central Asia, and Latin America.

If you want to get in touch, please do so via my contact form.

Dana Hooshmand's Brief Resumé

You can find my profile on LinkedIn. But in brief:

  • 2018+: Founder/owner, Disco Media. Manage and grow portfolio of advertising and affiliate websites.
  • 2018+: Operations Consultant, 100Nxt. We bridge the gap between investors and ground operations, working to make rapid growth and expansion of operations-heavy businesses into reality. I don't do this much anymore.
  • 2016-18: Head of Ops, Lyft Retail (San Fransisco, US). Built the retail arm from idea into concept, including establishing the culture and building the tech stack myself (our engineers were busy!)
  • 2014-16: Interim COO for Unity Asset Management, Hong Kong/Beijing ($1B USD AUM family office/PWM firm)
  • 2013-14: Founder, Pilgrim Coffee, a cafe-finding community app. Sunsetted.
  • 2012: Full time Chinese student, Beijing. Got fluent, more than I'd ever need to be (and yes, I still speak Chinese).
  • 2011-12: GM, Revenue Operations, Groupon China, Beijing. Made sure the deals made the page and that the vendors got paid.
  • 2008-11: Consultant, Bain & Company (Australia, Singapore, Thailand). Stayed up all night making urgent slides for meetings that were usually postponed.
  • 2007-08: Analyst, Accenture (Australia). Learned how to buy a suit. Attended many well-catered training sessions.
  • 2000-2006: Bachelor of Laws and Bachelor of Engineering, Monash University (Australia) — Honours, First Class. Slept my way through Engineering, but fought tooth and nail to get through Law.
  • Languages spoken (Business fluent): English, Spanish, French, Mandarin Chinese, Persian, Italian. I can get by (colloquially) in Korean, Egyptian Arabic, Hebrew, and Swahili. In progress: German, Russian, and Japanese. In the future: Hindi? When? I don't know!

How is this site built?

I have built this site on various technologies since I first started, but most consistently it has been built with Ghost on DigitalOcean. I keep reverting to the base theme, Casper, though I make a few modifications.

If you want to make a site like this, then the easiest way is to do a free two-week trial with Ghost.

If you want to do it the cheapest way and aren't intimidated by things like Ubuntu servers in the cloud, then see what you can do with $100 in DigitalOcean credits. Good luck!