How to write copy that sells, using Ray Edwards' PASTOR framework, and his 12-step customer journey.
A brief history of the Kawasaki Z series, from the Z1 through to the modern Z900RS.
Make sure your website is being crawled by Google and Bing.
How to create outstanding customer experience with closed-loop feedback, using a network of off-the-shelf tools.
How to persuade people to do things, explained in one sentence of 27 words.
Ghost 2.0 (with Koenig) vs WordPress 5.0 (with Gutenberg): Why Ghost is still the better choice if you want to create content.
The most beautiful motorcycles available new in 2018, starting with the Kawasaki Z900RS.
A comparison of privacy-focussed alternatives to Google Analytics: GoAccess, Matomo, Fathom and Simple Analytics.
How to send data to Google Forms to pre-populate certain fields using UTM parameters
How to buy a used Ducati Monster. What to pay for a Monster, common problems and how to avoid them.
Powerful introductions to classic, authoritative must-read books.