I F$&#ing Invented the Em dash, so Screw You
It’s not that this was written by AI; it’s that you’re so bad at writing that you’re unable to imagine someone else might be good at it. And you smell.
All about copywriting, advertising, and just writing in general.

It’s not that this was written by AI; it’s that you’re so bad at writing that you’re unable to imagine someone else might be good at it. And you smell.

How to write for the web — Optimising for humans, search engines, and traffic.
An advertising headline generator that pulls from a database of iconic headlines.

Marketing email mistakes that almost every email marketer seems to make. This is how you end up as spam.

Make sure you target your sales emails — don’t just make them about yourself.

Why we use ads — editorial freedom, among other things.

Tips to improve your business writing that are simple and easy to implement.

How to convince people by answering the person, not the question.

Copywriting lessons from comedians, including wordplay, structure, and focus words.

A review of our first year travelling and writing on “Discover Discomfort” — What we learned, and where to from here.
End of all posts :)
End of all posts :)