Domain migration traffic drop and recovery cover image

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *


  1. Manish Kumar says:


    Thanks for valuable content.

    I has migrated my website hosting on dated 06 sep 2023 from GoDaddy shared hosting to Hostinger cloud hosting.

    After migrating, I’ve seen a drop in web traffic. Prior to the migration, my original URL was “,” but it has since changed to “”.
    (Hostinger has changed the the url structure without my consent. And i have observed the same when my website traffic dropping)

    I am writing to seek your guidance on the best strategies to recover my website’s search engine rankings, which have recently declined. Your expertise would be invaluable in helping me diagnose the causes of this traffic drop and develop an action plan to restore my site’s former high performance in search results.

    Would you be able to provide some actionable recommendations or steps that I can take to mitigate the impact of this URL change?

    Your support would be highly beneficial and greatly appreciated.

    Please share Your email id, i will share screenshort to discuss the case in details.

    Best Regards
    Manish Kumar

    1. Hi, I wrote to you separately. I did check out your site also in ahrefs. I know you don’t want to hear this, but it could be that you were just affected by by recent updates — the timing is similar. Check some of your competitors for similar patterns. All the best, and sorry for what you’re going through.

  2. Great article here.. was very interesting going through your inner monologue.

    We migrated our website from one AWS Account to another, no change in domain names (even the external IPs were transferred).
    However, we’re still hit by a 40% traffic dip and am completely clueless. Still leaving no rock unturned, but its utterly frustrating how there’s no transparency from Google on this front.

    1. Very frustrating. My only “solution” is to diversify my businesses away from being dependent on search.

  3. I have followed this post for a while as I changed from to in January 2023. I now wish I wasn’t such an impulsive idiot.

    It seemed like a logical thing to do; as a consumer tech blog, I have a global audience, and I wanted the domain to reflect that. I was told about the success of the move to a .com, and I foolishly thought I could replicate that, failing to factor in they are massive compared to my independent website.

    Your issues seem to be the closest experience of mine. Following the change, I lost 90% of my traffic and rankings but kept some rankings weirdly. I have one list of 155 keywords, and I used to rank in the top 10 for 140 of them. I now rank for 7 of them!

    I have continued to publish content daily, mainly reviews. Google indexes the posts quickly, and I am in Google News (not that it generates much traffic), but most posts basically don’t rank for anything. Even in a recent post called Mighty Gadget Best of 2023, if I search for it, I don’t rank for it. The Reddit link ranks for it.

    I assumed it would just take a while for Google to trust the site again, but, weirdly, I have some old content ranking, yet 95% of my rankings dropped completely, and nothing new ranks.

    I also experimented with setting up another website and tested rewriting a review and publishing it on that site, searching for the title; it doesn’t run well, but it does rank, whereas the original review is nowhere to be found at all.

    The recent HCU update and subsequent updates have caused a further decline. It is heartbreaking as this is my career.

    I have tried cleaning up my content, removing very old posts that were low quality, switching off most display adverts, and improving things like author profiles and contact details to make things more transparent, but nothing has helped yet.

    The Google webmaster forum has become useless because many people have had problems since the HCU. It is difficult to get useful help, and people inevitably try to blame the problems on minor things.

    I am happy your site has recovered. I can’t really afford to wait another 6 months in the hope it might recover, but at least there is hope it might recover!

    1. Hey James, thanks for writing in. Good to be in touch anyway (feel free to write privately).

      Yours is quite a different niche — super competitive (gadget/tech reviews). So, I imagine your lot is tougher.

      Agree about getting useful content on the webmaster forum. It seems like some are karma farming — not sure how it helps them!

      Yes, I’ve recovered, but I also now have accepted that success is fleeting. “Behind every silver lining there’s a cloud,” I’ve taken to saying. My sites go up and down. I need to diversify into other business lines.

      And I also know what you mean by “heartbreaking”. Sometimes my emotions go up and down with traffic. I’ve had to delete the analytics app off my phone. I can’t make decisions that impact traffic daily, so I don’t need to review it daily.

      Ultimately, I always think of my failsafe — get another job, start a different site, or start a different business. Ah, a lifestyle business like a gym, or renting out office space. Wouldn’t it be nice?

  4. I really appreciate the thorough walk-through you provided. Based on your early experience post-migration, we’re actually seeing similar patterns:

    1) Old site continued to rank and when a visitor clicked our link in the SERPs, it’d redirect to the new site. This stopped after 4 or 5 days post-migration and we received no traffic of any sort for 6 days.

    2) Out of nowhere, the new site started ranking very well (similar positions as the old site), but the traffic was only about half of the old site. This lasted for about 2-3 weeks before falling considerably. From that point, our content was nowhere to be found in the SERPs save a handful of random articles that ranked very competitively, some were in competitive SERPs while others weren’t.

    3) A few weeks later, we had another kick up in search traffic but it proved short-lived, lasting only a couple of days before reverting back to a handful of articles appearing in the SERPs without anything else appearing. We’d search for articles that we’d previously been in the top spots in for long periods of time but never saw our article, even after clicking through the top 10 pages of the SERPs.

    4) We saw some steady growth begin (that’s remained on an upward path with a few plateaus) around 1.5 months post-migration. While it’s not growing as quickly as we’d like, it’s still encouraging to see those Ahrefs KW reports come in each week and new keywords starting to rank our content.

    At this point, we’re about 2.5 months post-migration and sitting around -85% from where we were with the old website. I’m hopeful the slight uptrend continues (hopefully hastens) going forward, but it’s just so hard to say with a combination of this migration and the current state of SERPs post these several algo updates.

    Thanks again for sharing your experience and may we both recover fully!

    1. Hey there Riley, thanks for your comment. My commiserations.

      It must be especially hard given the highly turbulent algo changes of the last few months, and given your site is in YMYL! My site I described in this article recovered, then another one was unexpectedly hit (as I detailed in this more recent post).

      But I have to say, looks like a really nice site. It’s fast, attractive, has a nice layout, and credible (which isn’t surprising given you are a finance professional yourself). So, congrats on that, and feel free to stay in touch about other things you try / ideas you have.