How This Site is Built
How this site is built — WordPress, Kadence, plus some customisation.
Ghost vs WordPress in 2026: Which Platform Should You Choose?
Ghost vs WordPress in 2026: an honest comparison of publishing, newsletters, memberships, design, SEO, speed, maintenance and extensibility for writers and businesses.
Massive Traffic Drop and Recovery After Migrating to a .COM Domain
A case study in SEO impact of migrating a website domain — how I fell off the SERP, and how I recovered. Plus some case studies.
Analyse Traffic per Page on Blogs / Websites
How to measure blog post traffic per page using Google Sheets and GA4 data.
Fake DMCA Copyright Infringement Scams
All about fake DMCA Copyright Infringement scams from scammy SEOs looking for backlinks
Why I’m Not Responding to your Marketing Email
Marketing email mistakes that almost every email marketer seems to make. This is how you end up as spam.
A Failed Empire Flippers Acquisition — What can go wrong
An Empire Flippers acquisition failure story — my first and probably my last.
Programme Manager vs Project Manager: Key Differences, Similarities, and Differences
Similarities, differences, and similarities between the Programme Manager and Project Manager, two completely different yet very similar roles.
The (Lousy) Business Case for One Blog Post
The business case for one blog post: Why it doesn’t add up for most people, but how we make it work.
Use Metrics, Not Dashboards
Why individual metrics are better than complex dashboards.
End of all posts :)
End of all posts :)