This is the story of how I said no to a million dollars, and why it was one of the easiest big decisions I've ever made in my life.
How to rank by sending signals to Google that "this is the page people are looking for".
A complete summary of Dan Kennedy's book No BS Direct Marketing.
These are my daily personal affirmations.
How to host landing pages for free (yes, really free!) on Netlify using Cruip templates.
Take an irresistible offer and sweeten it so a customer has to buy right now.
How to write copy that sells, using Ray Edwards' PASTOR framework, and his 12-step customer journey.
How to create outstanding customer experience with closed-loop feedback, using a network of off-the-shelf tools.
How to persuade people to do things, explained in one sentence of 27 words.
Powerful introductions to classic, authoritative must-read books.
Killer customer interview question: Ask questions that literally might kill your idea, and you just might learn what the customer really wants.
My goodbye letter to Lyft after two years as Head of Hub Operations in Retail Ops.