How to write copy that sells, using Ray Edwards' PASTOR framework, and his 12-step customer journey.
How to create outstanding customer experience with closed-loop feedback, using a network of off-the-shelf tools.
How to persuade people to do things, explained in one sentence of 27 words.
Powerful introductions to classic, authoritative must-read books.
Killer customer interview question: Ask questions that literally might kill your idea, and you just might learn what the customer really wants.
My goodbye letter to Lyft after two years as Head of Hub Operations in Retail Ops.
This is the story of how I said no to a million dollars. The surprising thing? It was one of the easiest big decisions I've ever made in my life.
For those hard-working, forward-looking people who want to take things easier some day. Not for slackers, but for those who know what they want out of life and are ready to get it.
A generator of a random headline for inspiration from a portfolio of the greatest headlines in history.
Lillian Eichler Watson was a legendary copywriter in an industry dominated by men. She was the author or The Book of Etiquette, and a series of great ads to promote it.
The Professional's Australian Aussie Glossary. Everything I learned was Australian (sometimes british) when working at Lyft.
Emails are mostly boring and go unread or unabsorbed. Here's a quick guide to writing great emails that are sometimes long, but which get read and inspire action.